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IMAGE: Health Equity is the new peer-reviewed open access journal that meets the urgent need for authoritative information about health disparities and health equity among vulnerable populations. view more 

Credit: Mary Ann Liebert, Inc., publishers

New Rochelle, NY, August 21, 2018–Recent findings from formative research conducted with rural, non-Hispanic White males aged 12-17 years informed the development of health messaging for the U.S. Food and Drug Administration’s (FDA’s) first nationwide smokeless tobacco (SLT) public education campaign. The youth were receptive to messaging that conveyed authenticity and contained straightforward facts about the health consequences of SLT use. Messages which portrayed the progression from familiar short-term health effects to more serious long-term consequences of SLT use, also resonated with the youth. The findings are described in detail in an article published in Health Equity, a peer-reviewed open access journal from Mary Ann Liebert, Inc., publishers. Click here to read the full-text article free on the Health Equity website.

The study included rural, white male youth at risk for initiating or already experimenting with SLT as they are affected disproportionately by SLT use and reflect the target audience of the FDA’s campaign. SLT had strong cultural significance and was perceived as safe

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