In helping smokers quit, cash is king, e-cigarettes strike out
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(University of Pennsylvania School of Medicine) New research shows that offering free smoking cessation aids, such as nicotine patches and chewing gum, does not help employees quit, whereas supplementing them with financial incentives is three times more effective. The study provides the first large-scale evidence that offering e-cigarettes to known smokers is not effective at helping smokers stay smoke-free. The results may hold significant policy implications as the US Food and Drug Administration continues to weigh e-cigarette regulation.

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